FinanceandMusings

Music has long been a powerful tool in advertising, helping brands create memorable, emotional connections with their audience. Whether it’s the jingles of old or the music that accompanies modern-day ads, sound plays a crucial role in shaping how we perceive a brand. In this article, we explore how music is used in marketing and how it can influence consumer behavior. The Emotional Impact of Music One of the primary reasons music is so effective in marketing is its ability to evoke emotions. Music has the power to influence mood, trigger memories, and even alter perceptions of a brand. Research shows that the emotional responses to music are linked to various brain regions involved in memory, emotion, and even decision-making. For marketers, this means that choosing the right music can significantly impact how a brand is perceived. Take, for example, Coca-Cola’s long-running "Open Happiness" campaign, which uses uplifting and catchy music to create a positive emotional conne...

The Union Budget 2026-27, presented by Finance Minister Nirmala Sitharaman, outlined the government's priorities for the upcoming fiscal year. Among the many stakeholders analysing the budget, CA Abhay Bhutada, a prominent entrepreneur, philanthropist, and Chairman of the Abhay Bhutada Foundation , shared his insights on the key areas that will drive the nation’s progress. His views on banking, taxation, support for MSMEs, and the technology sector offer valuable perspectives on how the budget is setting the stage for India's next phase of growth. Focus on Economic Growth and Inclusivity TL;DR: The overarching theme of the budget revolves around three core objectives: accelerating and sustaining economic growth, building the capacity and aspirations of people, and ensuring inclusive access to opportunities. These principles are in line with the government's broader vision of "Sabka Sath, Sabka Vikas," which emphasises collective progress. The Finance Minister pres...